TVs and Blu-ray Players Will Surpass Game Consoles as Premium Connected Devices in the Home

Oyster Bay, New York - 20 Jul 2012

​Connected TV penetration in North America and Western Europe will surge from just over 10% in 2011 to over 50% by 2017, according to ABI Research. Blu-ray penetration is expected to have a similar progression, increasing from about 25% in Western Europe and North America in 2011 to over 76% by 2017 (standalone and game consoles included). Meanwhile, game console penetration rates by 2017 are only expected to pass 61% and 46% in North America and Western Europe respectively, with rates significantly lower in other regions.

There are four major connected video CE devices: Connected TVs, Blu-ray players, game consoles and Smart set-top boxes (STBs).  Senior analyst Michael Inouye comments, “Most CE manufacturers (notably, Samsung and LG) use a common platform for Connected TVs and Blu-ray players. Microsoft and Nintendo play only in the game console market, while Smart STB leaders Apple and Roku don’t compete in the other connected categories.  Sony is unique is its participation in game consoles (PS3), connected TVs, Blu-ray players, and Smart STBs. In the TV and Blu-ray space Samsung and LG have been the most proactive at bringing connected features – for example, introducing new user interfaces that parallel the features first made popular by the game consoles.”

The spread of connectivity is not unique to mature markets, as OEMs in China, such as Skyworth and TCL, have also reported growing shipments of connected TVs. In many regards the TV is the most natural device to access connected services and content – there is no need, for instance, to change the video input when accessing online content. In primary survey studies consumers have also placed the connected TV as the most desired device to receive Internet content on the main screen. Despite this growth, however, one device type will not command the market, placing greater emphasis on the overall ecosystem.

Inouye added, “The early connectivity lead enjoyed by the game consoles will continue to wane, but this does not mean these devices will become integrated into the TV. The 8th generation of consoles will offer a boost to the industry, placating core gamers with new hardware while expanding the device’s role as the central media hub through complementary media and services. Game consoles will be de-throned as the most connected CE device, but they may remain the most relevant.”

These findings are part of ABI Research’s Consumer Electronics Research Service which includes additional Competitive Analyses, Vendor Matrices, Market Data, and Insights.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

 

About ABI Research

ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

Contact ABI Research

Media: Interview an Analyst

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670