Trimble, Telogis, and TomTom are the top three players in the active commercial vehicle telematics market. Trimble continues to hold the top spot; its dominant market share is largely due to a mixture of organic growth and acquisition. Through its strategic acquisitions, no other company offers the same depth and breadth of products and services to as many verticals in as many countries. Telogis ranks in second place in the vendor matrix, thanks to high “Implementation" and “Innovation" scores, indicating that the company is strong across the range of criteria in its assessment. TomTom now ranks third and climbs up from last year’s seventh place; this was mainly due to its strong growth in subscriber numbers, which has now reached 395,000 at the end of 2Q 2014. Omnitracs finished third last year; however, it lost a considerable number of subscribers because it sold its European subsidiary.
Telogis, TomTom, and XRS all scored highly in Innovation, particularly the categories of user interface, features, navigation, vehicle monitoring/sensors and convergence and standardization.
Trimble, Telogis, and TomTom scored well for market share of subscribers, vertical segmentation, and quality and reliability. However, Trimble, which performed the best for regional coverage and organization health, now operates in 150 countries and is reporting strong 1Q 2014 results.
“A lot has changed since last year’s Competitive Assessment. We have seen many mergers and acquisitions which have increased subscriber numbers considerably. Trimble and FleetMatics are quite ahead of the others in terms of subscribers, and TomTom’s subscriptions have increased drastically since last year’s assessment. With so much consolidation, companies cannot just rely on their good name and fortune, they need to proactively invest in ways to increase their subscriber base and explore new markets and verticals. Although some markets are reaching maturity, there are still a number of opportunities in less penetrated markets and in maturing markets the opportunity to capitalize on more advanced features to bring customers greater ROI,” comments Filomena Berardi, senior analyst for ABI Research.
These findings are part of ABI Research’s Commercial Vehicle Telematics Market Research.
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