TP-LINK Took the Number One Spot in Broadband CPE Shipments During 2011 with Over 25% Market Share

26 Jul 2012

​The overall broadband CPE Market continued to see growth in 2011 with the market growing by 2.5% YoY from 2010 with Cable and Fiber equipment growing at 12% and 15.5% year over year, respectively. The broadband CPE market continues to consolidate through mergers and acquisitions with an increasing focus on regional competition through tailored portfolio of products for key regions.

TP-LINK expanded at a phenomenal rate in 2011 with close to 10% increase in market share while shipping 35 million DSL products.  It was followed by Netgear and ZTE in total broadband CPE unit shipments.  ZTE, Huawei, and TP-LINK continued to grow aggressively, driven by growth in China, as well as growing presence in worldwide emerging broadband markets of the rest of Asia-Pacific, Latin America, and Eastern Europe. Netgear and D-link continued to grow marginally through 2011, while Cisco and Technicolor lost to increasing competition worldwide, including in their North America and Western European strongholds (respectively).  These markets are increasingly turning into equipment replacement markets with mature broadband penetration.

Increases in multiple users and devices per household are contributing to operator’s preference for routers and gateways (rather than simpler modems) worldwide.  Service providers are inclined to offer higher computing power at the customer premise, especially in regions with higher ARPU rates.  The residential gateway market owing to future proofing the customer premise equipment along with scope for provisioning additional services over time.

ABI Research’s new study on ‘Broadband Customer Premise Equipment’ covers worldwide customer premise equipment for wired broadband (DSL, Cable, and Fiber). The report tracks equipment by product type that includes modems, routers, gateways, and ONT’s. The report provides market shares of leading CPE manufacturers worldwide based on quarterly shipment data.

These findings are part of ABI Research’s Broadband CPE Research Service which includes additional Competitive Analyses, Vendor Matrices, Market Data, and Insights.

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