The number of subscribers to OEM telematics services is set for solid growth in Western Europe at a CAGR of 47%, reaching 42.5 million in 2019.
“Traditional safety and security telematics continues its march forward in Europe with both VW’s Car-Net and GM/Opel’s OnStar scheduled for deployment. A slew of new electrical vehicles from VW, Tesla, BMW, Daimler, and others will also boost telematics uptake and awareness,” says VP and practice director Dominique Bonte.
While the EU’s eCall legislation was voted recently, compromises agreed between the Council and the European Parliament on deadlines for OEM Type-Approval and Public Safety Answering Point (PSAP) infrastructure readiness could potentially push out the launch date to 2016 or even 2017. Regardless, eCall will put Europe ahead of the US on safety telematics before the end of the decade.
However, in the meantime, the automotive industry is shifting its focus from passive to active safety with ADAS and autonomous driving getting into the limelight and mandates for both V2V and backup cameras being prepared in the US.
At the same time, safety telematics functionality is being repurposed for new IoE use cases. Volvo recently announced the roam delivery service trial, allowing vehicles to be used as delivery pickup and drop-off zones based on digital key technology to unlock doors, derived from Volvo’s On Call remote control telematics smartphone solution. It allows huge savings on redelivery costs and is just one example of how connectivity opens up new opportunities for synergies with other segments such as retail.
These findings are part of ABI Research’s Automotive Safety and Autonomous Driving Market Research which covers OEM and aftermarket telematics solutions, ADAS and active safety and autonomous vehicles.
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