According to a new ABI Research report, Connected Automotive Infotainment Systems will exhibit a CAGR of 33.8% over the next 5 years, with a rapid expansion in connected navigation and in-car Wi-Fi driving growth. Developed regions, which accounted for over 60% of shipments in 2014, will account for only 37.4% of shipments in 2020. Indeed, just over half of all systems shipping in 2020 will do so in the Asia-Pacific region.
“This growth in connected infotainment is largely consumer driven, with OEMs and Tier One suppliers both recognizing the need to provide an integrated digital experience which is consistent and compatible with the remainder of the end-user’s consumer electronics,” comments James Hodgson, Research Analyst.
Many OEMs have made commitments to equip the majority of their consumer vehicles shipping in 2020 with embedded connectivity. Nevertheless, a significant number of vehicles are still expected to rely on smartphone integration for their connectivity, with shipments of telematics systems supporting such integration on average expected to exhibit a CAGR of 60.6% between 2015 and 2020.
“By leveraging as many of the user’s smartphone capacities as possible, smartphone integration allows the inclusion of a number of infotainment features at a lower marginal cost. This makes it an ideal solution for price-sensitive vehicle segments,” Hodgson explains. “In more luxurious vehicles, OEMs will feel compelled to include smartphone integration in order to maintain relative superiority. However, it is unlikely systems such as Android Auto, Apple CarPlay and MirrorLink will serve as the vehicle’s sole infotainment system. Rather, they will complement the OEM’s own proprietary system, as is the case with the new Volvo XC90.”
These findings are part of the market data Automotive Infotainment, from ABI Research’s Automotive Infotainment Market Research,which includes Research Reports, Market Data, Insights, and Competitive Assessments.
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