Mobile Operators Should Take a Leaf Out of OTT Service Providers’ Book for Future Growth

02 Mar 2015

​ABI Research believes the struggles of mobile operators will become more intense, as worldwide capital expenditure and operating expenditure grow due to 4G services while average revenue per user (ARPU) is in continual decline.

“The only way to achieve organic growth is to provide more value-added services, and Machine to Machine (M2M) is definitely one of the areas with tremendous opportunities,” commented Lian Jye Su, Research Associate at ABI Research. ABI Research forecasts that the M2M market, also called the Internet of Things market will grow to US$174 billion in 2019, a 200% growth from 2014.

There are a range of value-added services in M2M including device and connectivity management, application development, device cloud services, data management, analytics, device design / development, and professional / consulting services. MVNO and M2M infrastructure providers such as Aeris, KORE, Numerex, and Wyless are all adding new services and repositioning as M2M solution providers. At the same time, mobile operators are competing with over 20 years of experience in M2M. In September 2014, AT&T announced its global SIM solution “Single SIM Solution”, which enables enterprises globally to connect devices, machines, and others via a single platform. Apart from M2M, AT&T is also actively involved in digital content and enterprise cloud solution.

ABI Research has identified six potential new growth areas for mobile operators: digital content, M2M, mobile money, big data monetization, advertising, and enterprise cloud solutions. “We strongly believe that mobile operators can no longer rely solely on the growth of data revenue, as the growth is unable to reverse the current trend of decline. Mobile operators must start to develop new skill sets in order to compete for new revenue,” added Jake Saunders, VP and Practice Director of core forecasting.

Detailed profiling of successful OTT and Mobile Telco players can be found in ABI Research’s report, Maximizing Mobility Revenue: Telco versus OTT Service Provider. The report also provides market size and growth forecasts for the other five sectors and insights on successful mobile operators and OTT service providers.

These findings are part of ABI Research’s Mobile Deployments, CAPEX, and Traffic Market Research.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990.For more information visit, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service