IoT Partner Program Parents Are Building-Up Their IoT Stacks

Partners are now helping parents leverage full scale end-to-end IoT solutions
05 Mar 2020

In its recent analysis ranking 605 companies on their IoT service capabilities and partner programs, global tech market advisory firm, ABI Research, finds that partner programs are increasingly turning to system integrators and professional services providers, enabling vendors to leverage full scale end-to-end IoT solutions.

“The data also shows that an increasing number of analytics vendors are providing professional services for advanced analytics to partner program parents, such as AWS, Cisco, Dell, IBM, Intel, Kepware, and Microsoft. This indicates a departure from data discovery and a move to data utilization in the IoT ecosystem,” says Kateryna Dubrova, Research Analyst at ABI Research.

Of the 605 companies analyzed, more than half have partnerships with developers providing big data, advanced analytics, and analytics services. “IoT data is increasing in value, where operational insights are enabling data driven-decision making. The demand for understanding and monetizing data is pushing vendors to expand their partnership programs to system integrators and analytics software developers. Partner program parents including Oracle, PTC/ThingWorx,, and SAP are aligned in that increasing technology interoperability will enable them to create a wider and more compatible IoT ecosystem,” explains Dubrova.

Interestingly in 2019, 62% of the 605 enterprises received a high or very high IoT offering maturity grade. “IoT solutions are being adopted by a great breadth of vertical and application segments. ABI Research also observed an increasing amount of partnerships with IoT companies targeting the end-consumer,” she adds.  

Traditionally, healthcare, manufacturing, and energy applications are the most targeted verticals within these partner program ecosystems. “But now, a significant spike in end user demand is driving a notable increase in the number of partners offering solutions targeted to the wearables, hospitality, and smart home markets,” says Dubrova. The 2019 market data shows 8.4% of companies now have a “B2C” component, compared to 2017’s 3.5%.

Ultimately, partnership programs have become a strategic priority for top vendors. “It enables them to capitalize on emerging market opportunities coming from new technologies and ensures their dominance in maturing markets. At the same time, enterprises are benefiting from end-to-end solutions with greater ecosystem interoperability - and avoiding vendor lock-in.” Dubrova concludes.

These findings are from ABI Research’s SI/VAR and Partner Program IoT Ecosystem market data report. This report is part of the company’s M2M, IoT, & IoE research service, which includes research, data, and analyst insights. Market Data spreadsheets are composed of in-depth data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Research

Related Service