Huawei Leads 19 Million Indian Set-Top Box Market with 24% Share

21 May 2012

​The Indian set-top box (STB) market has been increasing at a steady pace over the past few years. A strong surge of consumers moved to satellite platforms during 2011, representing 80% of the Indian market. Despite the large cable TV subscriber base in India, satellite TV growth will slow somewhat from the 10 million consumers that added services last year.

“The cable TV digitization, mandated by the government, will spur set-top box shipment increases in India for the next several years,” says Sam Rosen, principal analyst. 19.3 million set-top boxes will be shipped in India during 2012.

The government’s cable TV digitization policy now specifies that cable TV digitization will occur in four phases by December 2014.  Therefore, cable STB deployments will surge from 2012 as larger operators begin their digital STB deployments.  The cable digitization process will progress far slower than the government mandate specifies – otherwise, consumers will be forced to abandon cable in favor of satellite as cable operators struggle to procure the set-top boxes.

High definition (HD) STB adoption in India currently accounts for only 11% of overall shipments. “The increasing adoption of HDTV sets and cable TV digitization is expected to bring more HD channels and HD services in India,” comments research analyst Khin Sandi Lynn. HD STB adoption in India will accelerate in the coming years.

Nearly 70% of set-top boxes installed in Indian households are imported from foreign manufacturers, especially from China. In 2011, Huawei was the top STB vendor in India with 24% market share, followed by Pace with 12% market share. Chang Hong, Cisco, and Skyworth are also selling set-top boxes in India. Domestic STB production is likely to increase in the years to come with some overseas manufacturing set-top box factories in India, as well as Indian companies focused on building low-cost set-top boxes.

ABI Research’s new study, “Indian Set-Top Box Market,” details the status of the current Indian set-top box market. This report covers satellite, cable, DTT, and the IPTV set-top box market and market share of major set-top box manufacturers.  The report provides market forecasts to 2017.

The report forms part of ABI Research’s Asia Intelligence and TV and Video Research Services.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service