Long challenged to emulate growth rates in the bellwether U.S. market, the European smart home market and its proponents are increasingly finding a way to develop and adapt smart home offerings to suit the specific requirements of the disparate European market. A new study from ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, explores the European smart home market and finds it at a pivotal moment in its development. During the next five years, the number of smart homes in Europe will grow more than threefold to reach 103 million homes, while annual key smart device shipments will reach more than 154 million units by 2022.
Much of that growth will be built through the direct investment and development of European companies who are broadly ahead of their U.S. counterparts in adapting their offerings to the specific demands within Europe and within constituent European countries. “A wealth of European-based smart home providers led by global successes such as Signify (formerly Philips Lighting) as well as more locally focused players such as Hive, Tado, and Netatmo are increasingly offering European-informed smart home products well suited to the specific requirements of the market,” says Jonathan Collins. “Even so, it will be the influence of U.S. giants including Amazon, Apple and Google and in particular, the availability of their smart home voice control platforms with European language support that will really help shape and drive the emergence of the European smart home market over the next few years.”
Attempts to replicate U.S. smart home strategies in Europe have struggled, but the evolution of dedicated European smart home management offerings from telcos including Deutsche Telekom and Swisscom are driving smart home management availability. Telcos including Vodafone and BT entered the smart home services market for the first time this year and over the next five years the ability of these players as well as a growing range of smart home, smart appliance and, even, traditional non-connected home equipment vendors, to grow smart home appeal will be key. “These strategies will succeed for vendors who understand global smart home market dynamics and can apply them in relation to local capabilities,” says Collins.
These findings are from ABI Research’s Driving Growth in the European Smart Home report. This report is part of the company’s Smart Home research service, which includes research, data, and Executive Foresights.
About ABI Research
ABI Research provides strategic guidance for visionaries needing market foresight on the most compelling transformative technologies, which reshape workforces, identify holes in a market, create new business models and drive new revenue streams. ABI’s own research visionaries take stances early on those technologies, publishing groundbreaking studies often years ahead of other technology advisory firms. ABI analysts deliver their conclusions and recommendations in easily and quickly absorbed formats to ensure proper context. Our analysts strategically guide visionaries to take action now and inspire their business to realize a bigger picture. For more information about ABI Research’s forecasting, consulting and teardown services, visionaries can contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司，拥有得天独厚的优势，充当终端市场公司和技术解决方案提供商之间的桥梁，通过提供独家研究和专业性指导，推动成功的技术实施和提供经证明可吸引和留住客户的战略，无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Asia: +65 6950.5670