Compelling survey results from ABI Research suggest HbbTV is having an impact on consumers' penchant for connected TVs. In Germany and France, where HbbTV has thus far had the greatest traction, connected TVs enjoyed healthy support. In France, connected TV penetration was highest amongst the surveyed countries - 22% of respondents who have a home network. In terms of usage, 41% of French respondents with a TV connected to their home network browse the Internet, which came in second only to viewing online video (54%).
While connectivity brings a wealth of new features and opportunities to the CE market, this trend also engenders potential risks. In recent months, some high profile security breaches have brought to light these issues and while consumers have expressed concerns, these reservations do not appear to have had a significant impact on consumer adoption or continued support of connected CE thus far. “The mobile industry – namely applications, interfaces, and interactivity - is a leading indicator of where the connected CE market is moving,” says Jason Blackwell, practice director, digital home.
To this end, ABI Research polled French respondents on mobile security. Nearly 70% of respondents believe that data transmitted to and from mobile phones is not very secure. However, this hasn’t stopped French consumers from rapidly adopting mobile banking and mobile shopping apps and services, especially relative to their German and UK counterparts. Convenience appears to be a major driver for mobile banking services, trumping concerns with mobile security. Says mobile services practice director Dan Shey, “This data highlights growth potential of mobile money services, as long as mobile suppliers can further allay French consumer security concerns.”
ABI Research’s three 2011 Wave 2 France Survey Results: “Technology Barometer™: Connected Home & Computing,” “Technology Barometer™: Mobile,” and “Technology Barometer™: Digital Lifestyle,” provide insight into the French consumer electronics market.
They are part of the Technology Barometer™: Connected Home and Computing, Technology Barometer™: Mobile, Technology Barometer™: Digital Lifestyle, and Digital Lifestyle research services.
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