Freemium Cloud Solutions Mobilize Enterprise Social Collaboration Market toward $3.5 Billion by 2016

Oyster Bay, New York - 12 Dec 2011

​The latest global enterprise social collaboration market forecasts show revenues will reach $3.5 billion by 2016. In 2010, the market registered 51.7% year-on-year growth to reach $898.6 million. Cloud-based freemium services are spurring adoption, and volumes are set to see an even higher CAGR between 2011 and 2016.

Positive social media experiences in the consumer world have prompted users to demand the services in the enterprise as well. Applications convergence, business process integration, and technology consolidation have been three key adoption drivers of social platforms in the enterprise.

Cloud-based platforms are gaining increasing relevance as vendors believe a cloud strategy is indispensable with the market becoming truly multi-modal and the number of social interactions over mobile devices increasing exponentially.

“Mobility is emerging as a key functionality across all platform offerings,” says Dan Shey, practice director, mobile services. “Vendors realize the cloud is a powerful facilitator for application mobilization and federation across multiple devices compared to premises-based solutions.”

The enterprise social collaboration vendor landscape is also seeing rapid changes in terms of market leadership and vendor growth. Shey comments, “SharePoint implementations are pervasive. However, smaller vendors are building solutions with compelling ‘social’ features that can integrate well with SharePoint, bridging significant solution gaps and addressing critical market needs.”

ABI Research’s new study, “Enterprise Social Media and Content Management Systems,” analyzes key trends in the social collaboration market in terms of growth, technology evolution, vertical markets, and competition. Segmentation and analysis is provided for premise and cloud-based platforms. It also offers quantitative and qualitative analysis of the attach rate for collaboration solutions on mobile devices, such as smartphones and media tablets. Forecasts are provided for seven vertical segments and five world regions, including the United States and Canada.

It is part of ABI Research’s Enterprise Mobility Research Service.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 27 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

About ABI Research

ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

Contact ABI Research

Media: Interview an Analyst

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670