Cisco and Alcatel-Lucent Outfit Small Cell and Carrier Wi-Fi Operators for the $US4.6 Billion Location-based Advertising Market with Big Data Analytics

Oyster Bay, New York - 07 Oct 2014

 

Location-based advertising is one of the fastest growing applications for data analytics in the enterprise market, generating a total revenue of $US4.6 billion in 2019. This creates a great opportunity for both operators and enterprises to monetize their small cell and carrier Wi-Fi infrastructure.

While increasingly adopted as densification solutions, small cells and Wi-Fi access points have fine-grade location characters which perfectly fit the VAS requirements. “Barriers are diminishing between these markets as they attract players from different backgrounds, including service providers and app developers. With this expanding ecosystem, the opportunities for monetization plans become more pressing,” comments Ahmed Ali, research analyst at ABI Research.

The retail sector generates the highest demand for analytics and has attracted several solution providers with different market specific solutions. However, other enterprise verticals like transport, hospitality, and entertainment also have revenue generating potential for small cell and Wi-Fi networks through value-added services. “Airports, for example, are strategic locations that hold high value for data analytics. Passengers appreciate services that improve traffic flow, security process, and shopping experience,” continues Ali.

Covered in this report are available solutions from different companies including Alcatel-Lucent, Amdocs, Amobee, Boingo, Cisco, Devicescape, Euclid, iPass, and RetailNext. Strategies from Tier 1 operators like Verizon and Telefnica are also addressed.

These findings are from ABI Research’s latest report VAS from Enterprise, Small Cell, and Carrier Wi-Fi Networks and are part of the Small Cells, Carrier Wi-Fi, and Enterprise and Consumer FemtocellsMarket Research, which include market forecasts and qualitative analysis reports.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

About ABI Research

ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

Contact ABI Research

Media: Interview an Analyst

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670