Oyster Bay, New York - 27 Mar 2015
Apple and Samsung managed to maintain control over the branded tablet market in 2014, although Apple carried the market as expected, according to new data from market intelligence firm ABI Research. Apple’s iPad experienced a decline of 15% in shipments between 2013 and 2014 but gained 9% market volume QoQ. In contrast, Samsung managed 7% unit growth due to the success of the company’s new flagship Galaxy Tab S slates and Tab 4 series. ABI Research forecasts a CAGR in shipments of 10% from 2015 to 2020 in conjunction with a CAGR of 3% in revenue. Apple, Samsung, and Lenovo have become the big three for branded tablets, controlling 72% of the market during 2014; making them key leaders entering 2015.
The year 2015 will be interesting for mobile computing. Microsoft is introducing a new version of its OS, Windows 10, and companies are focusing more on growth in emerging markets. “Companies are seeking new avenues where they can continue to grow and there is still interest in markets that are less saturated,” says Research Analyst, Stephanie Van Vactor. “Unfortunately, declining revenues have hurt many companies that focus on lower-end tablets where profit margins are minimal and companies offer limited value-add services.”
The declining revenue of the tablet market is hurting the profit margins of many companies. Apple’s iPad experienced a decline in device revenue by 15% but was able to remain profitable through its ecosystem, App Store and successful launch of the new iPhone 6. “Ultimately, the big push for tablets to replace PCs was not as successful as many vendors initially perceived,” continues Van Vactor. “Phablets and other form-factors that are more functional are directly competing with these devices and stealing market share.” ABI Research forecasts conservative growth, but ultimately, tablets are losing their initial appeal and remaining a nice-to-have item.
These findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Market Research.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
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