ABI Research Survey Finds 54% of CPG Respondents Say Increased Efficiency and Productivity Drive In-Store Technology Adoption

Oyster Bay, New York - 19 Jun 2017

In a recent B2B technology survey of 455 U.S.-based companies that span nine verticals, ABI Research finds that 54% of active consumer packaged goods (CPG) respondents feel that efficiency and productivity are the main two benefits that drive in-store technology adoptions. This can be interpreted as being directly related to the CPG vertical’s focus on optimized manufacturing, distribution, and sales processes of high-frequency, low-margin and/or non-premium/commodity goods.

“For CPG, the benefits to in-store technology need to have a direct and resounding impact on sales, efficiency, customer satisfaction, and ultimately the overall bottom-line,” says Dominique Bonte, Managing Director and Vice President at ABI Research. “This is in stark contrast with retail approaches, which center more on brand awareness and in-store customer experiences.”

Additional noteworthy findings from the survey include:

  • Market Adjacencies: Respondents rate on-demand delivery and production highly, with robotics being the only non-generic, non-connectivity technology receiving a high score.
  • Connected Packaging: Only 4% of respondents selected stimulation of customer engagement through tech-integrated connected packaging as the main use of in-store technologies.
  • E-commerce and Brick and Mortar: Respondents show mixed messages on the future of brick-and-mortar stores; 36% of respondents think they will be taken over or bypassed by e-commerce.
  • Technology Adoption: Despite respondents’ overall high willingness to adopt technology, security, privacy, cultural aspects, and cost are the main adoption barriers; legacy frameworks and regulatory/legal barriers also raise concerns.
  • Technology Development: Respondents stake a clear position on the need to outsource cybersecurity.
  • Carriers: 36% of respondents see a role for carriers as CPG ecosystem enablers.

“From the survey findings, it is clear that in-store technologies like Bluetooth and Wi-Fi beacons, wireless point-of-sales (POS) terminals, electronic shelf labels, asset and inventory management, and process automation are prime for CPG adoption, but they remain hampered by internal and external inertia,” concludes Bonte. “If and when respondents deploy these technologies, they believe that the ROI for dedicated in-store technology will be fast.”

These findings are from ABI Research’s Industry Survey: Transformative Technology Adoption and Attitudes - CPG report.

About ABI Research

ABI Research provides actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

Contact ABI Research

Media: Interview an Analyst

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670