Industry Survey: Transformative Technology Adoption and Attitudes - Consumer Packaged Goods Image

Industry Survey: Transformative Technology Adoption and Attitudes - Consumer Packaged Goods


ABI Research conducted an industry survey on transformative technology adoption and attitudes of 455 decision makers, influencers, and implementers in the following verticals: Retail, Healthcare, Logistics, Automotive, Manufacturing, Utilities, Consumer Packaged Goods (CPG), Local, State, and Federal governments. This report provides a summary of the findings and main conclusions for the CPG segment related to the adoption and use of smart in-store retail technologies such as beacons, POS, indoor location, AI-based analytics, connected packaging, the impact of multi-channel and e-commerce strategies on the role of brick-and-mortar retail, the fulfillment loop and market adjacencies, and technology adoption drivers and barriers. Questions range from willingness to adopt new technologies, to benefits, the role of telco operators and sourcing options (in-house versus third-party). This report provides insight into prevailing attitudes with the CPG segment, in particular on the awareness about the disruptive impact of smart retail technologies on business models, competitiveness, and customer experiences. 

Table of Contents:

  • Methodology and Background
  • Classification of Respondents: Size of Business
  • Classification of Respondents: Role in Organization
  • Classification of Respondents: Role in Decision Making
  • Willingness to Embrace Innovative Technologies
  • Technological Familiarity
  • Barriers to Adopting Innovative Technologies
  • Benefits of Implementing Innovative Technologies
  • Technology Outsourcing versus Internal Investment
  • Future of the Cloud
  • Role of Artificial Intelligence in CPG
  • Operational Data Management
  • Role of Telco Operators for CPG
  • Use of In-Store Technologies
  • Role of Brick and Mortar
  • Fulfilment Loop and Market Adjacencies
  • Technology Adoption Drivers
  • Technology Adoption Barriers
  • Summary and Conclusions