ABI Research Predicts More Than 156 Million Branded Tablets to Ship in 2020

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Tablet Forecasts Revised Downward to 156 Million in 2020 due to Continued Pressure on Leading Vendors
14 Jan 2016

ABI Research, the leader in technology market intelligence, predicts 156 million tablets will ship in 2020, marking a 3% CAGR for the device category between 2015 and 2020. This is despite the fact that tablet forecasts were revised downward in response to continued pressure on shipments and revenues by Apple, Samsung and other leading vendors. According to the latest research, branded tablet revenues reached approximately US$55 billion in 2015, down from $68 billion in 2014. While revenues are expected to remain flat in 2016, ABI Research projects last year’s retail ASPs to drop below $400 for the first time.

“We expect the global installed base to decline primarily due to older devices in most developed market economies aging out faster after purchase than replacement devices being acquired and new products being shipped into emerging market economies,” says Jeff Orr, Research Director at ABI Research. “Major advanced market economies will represent about 65% of branded tablet shipments in 2015, down from more than 68% in the previous year.”

In previous reports, ABI Research accurately predicted that the global installed tablet base would decline for the first time in 2016.

“57% of branded tablet shipments in 2015 had displays measuring between 7 inches and 8.9 inches, with more than 23% of those shipments measuring in at 10 inches or above,” concludes Orr. “However, the introduction of 12-inch plus tablets in 2015 is not expected to shift the buying trend back to larger tablet displays. The prices of 7-inch and 8-inch tablets remain compelling as the market sweet spot for the foreseeable future.”

These findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Service, which includes research reports, market data, insights and competitive assessments.

About ABI Research

For more than 25 years, ABI Research has stood at the forefront of technology market intelligence, partnering with innovative business leaders to implement informed, transformative technology decisions. The company employs a global team of senior analysts to provide comprehensive research and consulting services through deep quantitative forecasts, qualitative analyses and teardown services. An industry pioneer, ABI Research is proactive in its approach, frequently uncovering ground-breaking business cycles ahead of the curve and publishing research 18 to 36 months in advance of other organizations. In all, the company covers more than 60 services, spanning 11 technology sectors. For more information, visit www.abiresearch.com.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

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