Apple AirTag Launches After Apple Opens Its Network to Third Parties

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By Jonathan Collins | 2Q 2021 | IN-6141


Long-Expected Apple AirTag Still Surprises


Apple’s long-expected entry into the smart tag market was made official in April with the launch of its new AirTags. The coin-sized devices carry an array of wireless protocols and a replaceable battery to leverage the huge Apple device installed base and bring new functionality and scale to the smart tag market. The launch followed Apple announcing it had opened its Find My application to third parties including an existing smart tag supplier.

Apple Embeds Bluetooth, UWB, and NFC to Enrich and Expand Functionality


The new AirTags deliver their precise location to Apple devices and the Find My network via a range of integrated wireless technologies. Bluetooth Low Energy within the device communicates proximity to any paired Apple mobile device within range. If the device is an iPhone 11 or 12, then UWB in both the tag and the iPhone can deliver pinpoint directional guidance on the phone screen to guide the user to the AirTag. In the wider world away from the home and in public spaces, the AirTag can also commun…

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