NFC Technology Survey Results: Consumer Attitudes, Experiences and Understanding Image

NFC Technology Survey Results: Consumer Attitudes, Experiences and Understanding

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Actionable Benefits

  • Understand where development and marketing efforts needs to be placed and tailor NFC and contactless educational material on a regional basis.
  • Pinpoint regional dynamics covering usage and frequency of use, security and familiarity to identify regions where more effort needs to be placed.
  • Identify potential gaps in contactless and NFC user perceptions and familiarity in order to better target the market.
  • Measure regional user perceptions related to confidence and frequency of use to help benchmark operational performance.

Critical Questions Answered

  • What contactless payment methods are people using?
  • What mobile wallet solutions are people using?
  • What is the average number of cards stored on mobile wallet?
  • How often are people using their mobile wallet/contactless payment card?
  • What is the user perception related to experience and security?
  • How many users are experiences issues with mobile wallets and contactless payment cards?
  • What is the familiarity level of NFC and contactless as a technology?

Research Highlights

  • Regional and country specific end user survey results draw from over 2,500 respondents.
  • Regional key facts and figures related to type of payment used, number of cards stored, usage levels, issues and perception related to security, familiarity and confidence.
  • Detailed country level data points, covering all critical questions across the UK, Japan, China, the U.S. Italy, South Korea, Germany, France and Spain.
  • Regional key takeaways and global insight drawn directly from survey result data.

Who Should Read This?

  • NFC and secure element chipset vendors.
  • Vendors active within lifecycle management and tokenization of mobile wallet solutions.
  • Smart card, module and inlay vendors active in contactless payment card manufacturing.
  • Contactless payment and mobile wallet marketing and product managers.

Table of Contents

Introduction & Methodology

Executive Summary

Payment Methods

Contactless Payment Cards by Country

Payment Wallets by Country

Country Summary

No. of Cards

No. of Cards by Country

Card/Wallet Usage

Usage by Country

User Experience

Experience by Country

Issues

Issues by Country

Safety & Security

Security by Country

Familiarity with NFC

Familiarity by Country

Regional Key Takeaways

Age Analysis

Experience by Age

Familiarity & Confidence by Age

Conclusions & Future Expectations

China Key Takeaways

Europe Key Takeaways

North America Key Takeaways

Asia-Pacific Key Takeaways

 

Companies Mentioned