Amazon recently announced a raft of new products that aim to leverage the company’s popular smart home products to enable new services well beyond the home. The latest versions of the Echo and Echo Show voice control devices, as well as new Ring home security offerings, will also have embedded connectivity for Amazon’s Sidewalk Low-Power Wide-Area (LPWA) Long Range (LoRa) network. Sidewalk was first floated in October last year, but these latest moves underline Amazon’s commitment to the project. Sidewalk heralds a step change shift in the availability of, as well as the ownership and control of, the consumer Internet of Things (IoT). It may also push consumers to question how much control they want to cede over the smart devices in and around their homes.