How the Integrated Cockpit Approach Is Redefining Infotainment Architecture

by Maite Bezerra | 3Q 2020 | IN-5890
With the upsurge in smartphones and tablets and the fast Time to Market (TTM) cycle of their technologies, customers have become more demanding concerning their infotainment expectations. Drivers now expect their vehicles to deliver the same User Interface (UI) experiences their smartphones, smart TVs, smart speakers, and other Internet of Things (IoT) devices do. As a consequence, most trends in the infotainment segment derive from efforts to implement consumer device technologies in vehicles. However, the implementation of these functionalities increases hardware complexity, posing challenges to the legacy architecture of vehicles. The separated instrument cluster and center stack Electronic Control Units (ECUs) architecture are no longer suitable for modern cars due to the increasing interconnectivity of functions, information, and services. Moreover, proprietary, closed systems are declining in interest and giving place to open standards-based systems with connectivity and downloadable apps.

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