Immersive Communications and Virtual Goods - Pointing to a Virtual Future?

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By Michael Inouye | 2Q 2020 | IN-5788


Shifting Ideas of Commerce and Ownership


Amidst the COVID-19 pandemic and its sheer weight and magnitude on the here and now, it can be challenging to start thinking toward the future and what, if any, of the short-term changes we are currently seeing will carry on when the world returns to a level approaching normality. Comcast, for example. recently sent out a press release discussing some of the network impacts it is seeing as a result of social distancing and the massive shift towards working at home/remote. As one would expect network traffic is up, but still far from causing any significant issues within its access or core networks—Comcast, along with other network providers, built for peak capacity months in advance, which has helped absorb this additional load (along with continued optimizations and network expansions). When the pandemic is over, quite a bit of this additional content demand will end in kind. However, Comcast and others expect some aspects to remain part of the new normal—most notably working remotely and virtual communications.

This is a long lead up to the highlighted news, bu…

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