Can Built-in Offline-First Navigation Systems Improve Drivers’ Digital Experience?

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By Maite Bezerra | 1Q 2020 | IN-5733


Amazon and Telenav Extend Their Partnership


Since last year, Telenav has offered tailored hands-free access to an in-vehicle connected navigation system via Amazon’s Alexa, providing a continuous experience from home to the road. Customers can, for instance, make a restaurant reservation from their home, get notified about when to leave to get to the restaurant on time, and automatically have the destination available in their vehicles. Similar voice-first functionalities are also provided by HERE.

At CES 2020, Amazon and Telenav announced an extension of their partnership, which started in 2019. With the newly extended agreement, end users will be able to use Alexa for all navigation-related functionalities, such as turn and lane guidance and adding a stop to the current route, even when outside of network coverage. The integrated offline functionalities are likely to add a competitive edge to Televav’s built-in navigation system, face a fierce competition between offline and online-first navigation providers, and consolidate Alexa’s footprint in the automotive sector.


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