Card vendors can map out current and future product portfolio requirements as it relates to card construction, weight and technology to remain competitively relevant.
Ecosystem players can make informed decisions related to product development investments by understanding the specific product requirements of traditional financial service providers and Fintech’s.
Card manufacturers can select the most suitable sales strategies, tailored to regional drivers and requirements.
Critical Questions Answered
What metal card construction type will reap the greatest reward? (full metal, core, hybrid, veneer)
Why are banks, financial institutions and Fintech’s turning to metal in order to differentiate?
Driven by the premium status of metal payment cards, what is the realistic total available market and why will metal never become the de facto payment card material?
Research Highlights
Regional metal payment card forecasts, spanning 2018 to 2024.
Overview of key metal card manufacturers.
Strategic insight related to product, customer and market type.
Who Should Read This?
Strategy planners within smart card organizations.
Sales and marketing leaders looking to understand the revenue and margin opportunity and benchmark organizational performance.
Other ecosystem players working in strategy, sales and marketing capacities, looking to understand total available market sizes.
Table of Contents
1. EXECUTIVE SUMMARY AND STRATEGIC RECOMMENDATIONS
1.1. Executive Summary
1.2. Strategic Recommendations
2. METAL CARDS MARKET INTRODUCTION AND STATE OF PLAY
2.1. A Market Introduction
2.2. Multiple Types of Metal Cards
3. METAL PAYMENT CARDS AVALIBLE TODAY
3.1. Traditional Banks and Financial Institutions
3.2. Fintech
3.3. Technology OEMs and Digital Service Providers
4. METAL CARD DRIVERS AND PAIN POINTS
4.1. Remaining Relevant and Competitive
4.2. The Value of Card Body Real Estate
4.3. Is It Just a Fashion Statement?
4.4. Innovative Card Bodies versus Rewards
4.5. What If Metal Becomes Non-Exclusive?
4.6. Design and Personalization
4.7. Additional Costs
4.8. Sustainability Is Increasingly Important
4.9. Potential Security Risks
4.10. Contactless Difficulties
4.11. Card Suppliers Moving toward a Reseller Approach
4.12. ATMs Can Be Rough
4.13. Metal Cards Require Additional Owner Care
5. METAL CARD MARKET FORECASTS, CONSIDERATIONS, AND CONCLUSIONS