ADAS and Autonomous Driving Market Data
Price: Starting at USD 7,500
Publish Date: 10 Jul 2019
Code: MD-ADAS-114
Research Type: Market Data
Advanced Driver Assistance Systems (ADAS) are entering the mainstream. Long available as high-end luxury vehicle options, packages of features are now offered on mainstream vehicles. Integrated functions are sharing sensors and CPU hardware to enable cost reductions. New sensor technology for camera and radar has delivered substantial cost reductions and made functions more affordable. Safety rating agencies have played an instrumental role in the adoption of active safety technologies; reflecting standard fitment in new model star ratings. Consumer-facing ADAS revenues are, therefore, expected to evolve in a similar manner to passive safety technologies such as airbags and anti-lock brakes (ABS), with growth anticipated in the short- to medium-term before a decline toward the end of the forecast period.
In recent years, many OEMs have invested heavily in autonomous vehicle technologies, with the majority of partnerships and programs targeting the level 5 robotaxi use case. While many players in the robotaxi space had targeted implementation by 2021, it is now increasingly obvious that step changes in hardware specification, software verification and regulations are still required before robotaxis can be widely deployed. Therefore, multiple OEMs are now attempting monetize their autonomous technology stack in supervised highway automation or Level 2+ applications, with implementation targeted at late 2020.
This market data product outlines ABI Research's forecasts for installations of major ADAS features and autonomous consumer and commercial vehicle shipments in world markets, as defined by the SAE. It also includes databases for the contents and prices of ADAS packages in the United States, the United Kingdom, France, Germany, Japan, and China.
