There is no shortage of content available via the Internet – both good and bad quality. And there are as equally many ways to consume this content today – via web browser, proprietary document viewers, and even dedicated devices. One aspect that has remained elusive is how to organize and present this content in a meaningful way to each user. The opportunity for content delivery networks – whether an online bookstore, a document repository, or user-generated video clips – is to create some stickiness for an audience that cares.
Scribd has a differentroadblock entering the mobile market because it is not tied to a specific hardware platform. One might argue that the lack of a tie should make it easier for Scribd, but it means the company has to market and build awareness to the millions (not 'billions' as the company's CEO is quoted as remarking) of PC and smartphone owners who are interested in consuming digital text. It's a formidable task to take on alone, but the company thinks it is up for the challenge.