ABI Research provided a U.S. spectrum advocacy group with evidence-based market intelligence and analyst support to strengthen U.S. policy advocacy for expanded 6 GHz Wi-Fi spectrum access.
Client Outcomes:
- Enhanced the policy case for preserving and expanding unlicensed 6 GHz spectrum in the United States.
- Equipped policymakers with a concise, research-backed executive brief linking spectrum policy to enterprise connectivity.
- Demonstrated how Wi-Fi 8 will increase demand for contiguous unlicensed spectrum across key industries.
- Reinforced long-term advocacy by building on ABI Research's earlier residential Wi-Fi study.
- Influenced policy discussions through direct analyst presentations to congressional staff, U.S. Senate aides, and Federal Communications Commission (FCC) officials.
- Reframed spectrum allocation around measurable business, wireless technology development, and economic outcomes.
About the Client
The client is a spectrum policy advocacy organization focused on protecting and expanding unlicensed spectrum for Wi-Fi. Its work supports technology advancement, connectivity, and U.S. competitiveness by engaging policymakers on the long-term value of unlicensed wireless infrastructure.
Client Challenge
The client needed a custom research asset to support high-level policy engagement on the 6 GHz spectrum. The goal was not simply to argue that Wi-Fi matters; it was to show, with credible market evidence, that enterprise demand for unlicensed spectrum is already accelerating and will only become more important as Wi-Fi 8 hits the market.
The challenge was twofold:
- Turn a complex spectrum debate into a clear business and policy narrative.
- Equip policymakers and staff with condensed, analyst-driven insights they could absorb quickly.
We previously worked with the client on a project covering residential Wi-Fi. This follow-up project expands the conversation to viable enterprise environments.
How ABI Research Helped
Our approach focused on developing a custom executive brief that connected enterprise Wi-Fi demand, spectrum policy, and future technology requirements in an advocacy-ready format.
The report drew on ABI Research’s proprietary market data and analyst expertise to show why full access to the 6 GHz band remains important to meeting growing enterprise connectivity demands in the United States.
Key elements of the custom engagement included:
- Analysis of increasing 6 GHz-enabled Wi-Fi chipset and infrastructure adoption.
- Vertical-specific insight across education, stadiums and arenas, healthcare, and manufacturing.
- Forward-looking assessment of Wi-Fi 8 and its dependence on sufficient contiguous spectrum.
- Clear policy recommendations tied to preserving and extending unlicensed spectrum access.
The custom research gave the client a sharper way to frame the U.S. connectivity conundrum. Instead of discussing spectrum in abstract terms, the brief showed how enterprise performance, reliability, and future Wi-Fi capabilities increasingly depend on full 6 GHz availability.
ABI Research also supported the client beyond the written deliverable. Following publication, Principal Analyst Andrew Spivey traveled to Washington, D.C. to present the findings in six separate private meetings with congressional staffers, aides to U.S. senators, and FCC officials. This analyst advisory gave the client not just a research document, but expert-backed support in the rooms where domestic policy conversations were taking place.
Benefits for the Client
The custom project helped strengthen the client’s 6 GHz spectrum advocacy with a thought leadership asset built for real policy engagement.
Key Benefits Included:
- A Stronger Policy Narrative: Gained a concise research brief that made the case for preserving full 6 GHz access and planning for additional unlicensed spectrum.
- Greater Relevance for Decision-Makers: By tying spectrum policy to real enterprise environments, the study bridged the issue to tangible impacts for connectivity policymakers and staff.
- Planning for Wi-Fi 8: The inclusion of Wi-Fi 8 helped shift the discussion from today’s demand to tomorrow’s requirements.
- Continuity with Prior Research: The brief built on previous ABI Research work, giving the client a more consistent long-term story around increasing Wi-Fi demand.
- Direct Analyst Engagement: ABI Research extended its value beyond publication by delivering the message directly to policy stakeholders in Washington.
Partner with ABI Research to Turn Technology Intelligence Into a Strategic Advantage
Technology organizations often need answers that off-the-shelf market research cannot provide. ABI Research works alongside technology vendors, industry associations, enterprises, and investors to deliver custom research and thought leadership programs built around the questions they need to answer. Whether you're validating a new market opportunity, shaping policy, or strengthening your market position, our analysts provide the independent insights and strategic guidance needed to make better-informed decisions. Reach out to an ABI Research representative today to discuss a custom research solution built around your specific business goals. Let’s talk
Andrew Zignani