Although operators have relied mostly on connection ARPUs for M2M revenues; network connectivity and connection management revenues represent only 10% to 30% of the M2M value chain dependent upon carrier and geographic location. Value added services for application development, enablement, provisioning, management, and system integration are the bulk of the M2M services opportunity in this growing market where just connectivity revenues are set to reach $31 billion by 2016.
M2M practice director, Dan Shey, states, “No one size fits all. Operator choices to capture the burgeoning M2M services market will be dependent not only on the value of their assets and VAS platforms, but also their partnerships and target market verticals.”
For instance, connecting coffee machines may be a near term opportunity but can it grow to a global opportunity? Commercial video surveillance solutions may provide higher ARPUs due to bandwidth requirements but is this better than the lower bandwidth, but larger volume home security market? Operator partnerships may extend regional market coverage but will businesses get the same service quality and support?
Fortunately, VAS services platforms can help operators address more than one market need. Verizon bought telematics service provider Hughes Telematics with the intention to extend the use of the platform to non- telematics verticals such as mHealth, asset tracking, and home automation. Operators who also leverage their cloud assets, such as with application delivery, lower the barrier to entry and encourage greater vertical market participation.
Craig Foster, principal analyst, M2M added, “Operators that seek to understand the evolution of vertical adoption across services, requirements for tailored applications, and the value and need for network connectivity will be the big winners in the M2M market.”
ABI Research’s M2M Services and Modules Research Service covers the M2M services market offering vertical market coverage and regional and country level operator market shares. Analysis is provided in highly granular databases with both current and forecasted M2M services estimates. Short research reports assess the most pressing issues related to M2M modules and services across technologies, applications, security, verticals, and business models among others.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Asia: +65 6950.5670