Turnkey managed video platforms (MVPs) will grow faster than well-known content delivery networks (CDNs), such as Akamai and Limelight, and online video platforms (OVPs), such as Brightcove and Ooyala. Synacor, MobiTV, and QuickPlay lead the MVP pack, and each has its own focus. Synacor monetizes cable and telco websites with video, MobiTV runs mobile video distribution for the US mobile operators, and QuickPlay specializes in sporting event distribution to mobile as well as a TV Everywhere offering. “MVPs distance themselves from the OVP competition by taking on more risk, in some cases licensing content directly, and in other cases making revenue sharing relationships rather than charging on a per-asset delivered rate,” according to Sam Rosen, practice director of TV & video at ABI Research.
MVPs see growth of 135% from 2012 to 2017, while the video platform market as a whole will grow 105%. However, MVPs are also likely to experience more profitability than other video platform players. Mr. Rosen continued, “MVPs higher profitability is linked to their specialization. Unlike OVPs, MVPs have intimate knowledge of the content owner’s product. In addition to the companies listed above, NeuLion, for instance, serves primarily college and professional sports teams, while start-up Digidev is aiming to assist movie content owners in monetizing their archival collections.” MVPs are responsible for 30% of a $2.1 billion dollar annual market for video delivery worldwide in 2012, growing to 35% in 2017.
These findings are part of ABI Research’s Video Delivery Hardware and Platforms Research Service, which includes Research Reports, Market Data, Insights, and Competitive Assessments. The research is part of ABI’s TV & Video practice which looks at the video delivery ecosystem including cable, satellite, and telco operators, as well as semiconductor, equipment, and technology vendors serving the markets.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Asia: +65 6950.5670