Oyster Bay, New York - 23 Jun 2014
The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the next wave of important location based services over the next 5 years, with ABI Research forecasting a four-fold increase in revenues by 2019.
In emerging regions the value of location is not lost with strong local deals/offers markets already emerging. Senior analyst Patrick Connolly comments, “In Asia, ABI Research sees LBS downloads breaking 4 Billion in 2019. In China, major Internet companies can see the necessity of location and are acquiring/integrating as they move to mobile. Tencent, the Chinese Internet giant, has spent approximately $200 million to acquire an 11.28% stake in mapping company NavInfo. This follows Alibaba's acquisition of AutoNavi. Tencent has also invested in the Chinese Yelp, Dianping, which is one of the top three players in the local deals market, which is estimated to have reached $1.2 Billion in 1Q14. Sina Weibo, which floated on the NASDAQ in April also has its own Places application.”
Furthermore, in a reversal of previous LBS application trends, ABI Research expects to see many of these companies expanding into international markets in the future. MOMO is such an app, with 20 million subscribers, which is using location to go local and generate advertising revenues. It has used a round of investment to launch an English version of the application, which it hopes will enable it to expand.
These findings are part of ABI Research’s Location Based Services Market Research.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670