Smartphones to Revolutionize Multi-billion Dollar Retail Technologies Market

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18 Nov 2013

​Smartphones will change the face of retail technologies and shopping, enabling a whole new converged ecosystem to emerge. ABI Research’s newest quarterly Market Data, “Retail Technologies”, considers the evolving space of retail technology, taking the smartphone as a central component. Over 100 forecast tables are provided across in-store analytics, indoor location, smartphone retail applications, digital signage & kiosks, POS, RFID, small cells, Wi-Fi, NFC, retail M2M, and gift cards.

Senior analyst Patrick Connolly comments, “Smartphones will completely revolutionize the existing analytics, CRM, digital signage, loyalty and POS markets, not to mention opening up a whole new medium for retailers to sell advertising to brands. Major grocery stores generate as much as 20% of total revenue from standard in-store branded advertising today. Imagine the potential of personalized in-aisle advertising.”

One area of strong growth is retail analytics, where ABI Research has forecast a tenfold increase by 2018, as the market moves from traditional people counting to in-store technologies. Looking at the regional splits, it is clear that it is a worldwide opportunity, with BRIC countries particularly aggressive in adopting these technologies.

Practice director, Dominique Bonte adds, “Smartphones create a platform on which to unite the variety of different technologies deployed in-store. This creates huge potential to significantly improve the customer experience as well as streamline existing pain points such as staff efficiency, product discovery, queue management, coupon redemption, linked loyalty programs, and closing the redemption loop on offers/advertising.”

These findings are part of ABI Research’s Retail Technologies Research Service , which includes Research Analyses, Market Data, Insights, and Competitive Assessments focused on the indoor location market.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com , or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

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