Passive Carrier Location Technologies Driving New Opportunities in Big Data and Advertising

15 Oct 2014

​As carrier’s embrace new location opportunities around retail, big data analytics, financial/banking, and advertising, aswell as internal network optimization and CEM, new location companies are filling the $US300 million per year gap with low-cost platforms that can meet these needs.

In its latest report, Next Gen Carrier Location Platforms, ABI Research looks at the new breed of passive, software, and probe-based location technologies that are enabling carriers to move into these markets at low cost. Senior Analyst Patrick Connolly comments, “It’s a really interesting space, as well as long-term LBS platform vendors like TCS and Ericsson, start-ups such as Intersec, Mobile Arts, and Glopos are launching new solutions that are tailored to this new generation of services. Similarly, a host of network assurance/optimization companies like Tektronix Communications, Intrado, and JDSU are extending their location capabilities to support these new areas, while retaining a RoI at the network level.”

Connolly continues, “For carriers there is a double pay-off here. These platforms are designed from the ground up to handle huge volumes of location-based data in real-time. Carriers now have the necessary tools to launch aggregated anonymous big data analytics and advertising services without the need to make a major investment. These technologies are at the root of new carrier initiatives like Weve JV, O2 Dynamic Insights, and Verizon’s Smart Rewards program. Furthermore, with the arrival of LTE, small cells HetNets, and an increased focus on CEM, location is key to understanding how best to optimize these new networks while also responding to customer problems.

These findings are part of ABI Research’s Location Based Services Market Research.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service