Optimization is expected to become a larger component of the mobile network managed services portfolio going forward. ABI Research expects optimization as a managed service to account for 10% of the total network managed services market by 2017. The market opportunity for optimization as a managed service is estimated to be $2.5 billion by 2017.
Mobile network optimization is usually offered as a limited term engagement either performed at the start of a network lifecycle or done as a consulting engagement during normal operations to improve specific parameters or KPIs. With KPIs being augmented with KQIs and QoE related parameters, and with the increasing focus on CEM, optimization needs to be done on an on-going basis.
“With the shift from voice to data services, the rise of tiered plans, the increasing focus on customer and service level management, and the growing complexity of networks and tools, there is a need for optimization to change with the times,” says Aditya Kaul, practice director of mobile networks. Kaul adds, “Optimization can be seen to be moving from the network domain into the services management and customer experience domains, with each of those eventually being treated as a part of what is being termed as professional or managed services for mobile operators.”
With the growth of SON, managed services are expected to see some level of consolidation especially in the network layer. While a SON should automate the initial network configuration, the dynamic optimization element that oversees the complete end-to-end performance management should remain in the hands of operators and managed services vendors.
ABI Research expects the large infrastructure vendors to soon start providing dedicated monitoring and optimization on an on-going basis from their Global Network Operations Centre’s (GNOCs). While some of the network optimization elements are already provided today, the service and customer experience optimization is where the opportunities lie.
This is published as a part of the ABI Research report, “Network Optimization As a Managed Service Solution.” It is part of ABI Research’s Next Generation Optimization, DPI and Policy and Managed Services Research Services which include Competitor Analysis, Market Data, Insights and Research Reports.
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