Overall game console shipments declined over 30% year-over-year through the first half of 2012; although these results do not signal the end of console gaming. The current (7th) generation of consoles is in the twilight years of the usual lifecycle and penetration rates are mature, leaving less room for growth. Hope for recovery of the market in late 2012 and early 2013 now rests largely on the next generation Nintendo Wii U with its tablet-like GamePad. Nintendo’s innovative TVii feature is also notable and might match if not exceed what Microsoft has done in the multiscreen market with XBOX Live Gold.
Nintendo’s next generation console, the Wii U, will launch in November in Europe and North America and December in Japan. Pricing varies by region, but the Wii U will be Nintendo’s most expensive platform to date. Nintendo is expected to target core gamers with stronger third party developer support. However, the Wii U’s hardware may not improve on gaming performance levels compared to Microsoft’s Xbox 360 and Sony’s PS3, both current generation consoles. Practice director Sam Rosen commented “The Wii U’s success will depend on first party game titles and the ability of the unique user interface to improve upon or augment the gaming experience. Launch titles are expected to be relatively strong, but Nintendo has extended its launch window from release through to March 2013 in order to include more games. With adequate marketing we expect launch demand for the Wii U to be strong, but long term success will depend greatly on establishing a unique and desirable user experience with the Wii U GamePad (tablet).”
Senior analyst Michael Inouye added, “Nintendo will need to create separation between the Wii U and current consoles from Sony and Microsoft. If games are available across all three platforms, with equitable experiences, then the Wii U will likely fail to generate much interest from the core segment. We expect the Wii U launch to bring 2012 shipments close to the 2011 totals with early 2013 returning to early 2011 levels. Sustaining this level will depend heavily on continued Wii U demand as well as offerings from Microsoft and Sony.”
These findings are part of ABI Research’s new Consumer Electronics Research Service which includes Market Data, Insights, and Competitive Assessments.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670