NFC Device and Secure Element Shipments to Grow 120% in 2013 Despite Continued Business Model Concerns

image
13 May 2013

NFC momentum continues to build despite the on-going delays affecting the launch of NFC payment services. Notable highlights of ABI Research’s recent NFC Market Data include full year 2012 shipments of secure elements were raised to 147 million with 125 million enabled handsets being shipped. Growing inclusion of embedded solutions by OEMs will account for the majority of secure elements in 2013 as MNOs seed the market with close to 100 million SWP SIM cards.

Expected NFC-enabled device shipments were increased, with 2013 forecasted to reach a minimum of 320 million units across all product categories—an increase of 118% over last year. This will drive the market past the half billion NFC devices in use in 1H13.

Practice director, John Devlin commented: “This is certainly encouraging after many years of ‘will they, won’t they’. The market has now passed the tipping point and is being further enabled by increased competition across all areas of the market. There are multiple chip vendors offering a range of product alternatives to OEMs in various form factors with security and connectivity specialists all coming to the fore. As a result, attach rates are increasing, devices are reaching market, and service partners – who had been holding back due to lack of devices – are now developing their own innovative use of NFC, bringing new services and NFC applications to market.”

On a cautionary note he added: “There remains a stand-off between the business model and value-add being offered by MNOs to targeted business partners. It continues to drag as it does not meet the expectations or requirements of the vital mobile, retail, and financial service partners. Most of the current activity that we are tracking is largely focused around non-payment applications designed to increase interactivity of devices. This allows consumers to use their smartphones and access information and content in new ways whilst giving OEM and service brands the chance to increase customer engagement.”

These findings are part of ABI Research’s NFC Research Service.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service