In 2011 Netflix accounted for just over 50% of the $3.2 billion OTT market in North America and despite highly publicized missteps during the company’s separation between streaming and physical media rentals, secured the top spot in ABI Research’s United States OTT Competitive Assessment. ABI Research evaluated US OTT vendors on various factors including: market share, device reach, and business model, which were divided between two main axes of “innovation” and “implementation.” This research is published as part of a Competitive Assessment report that also evaluates the UK OTT market and US multiscreen (TV Everywhere) operators.
Amazon and Apple captured the overall second and third positions in the US OTT vendor matrix. Netflix scored highest on both implementation and innovation while Amazon and iTunes occupied the second and third positions (Apple edging Amazon for implementation and Amazon ahead for innovation).
Senior analyst Michael Inouye commented, “In addition to market share, device reach to mobile devices weighed heavily in both the implementation and innovation scores. Apple’s iTunes scored well for its ability to leverage the cohesive Apple ecosystem. While Microsoft’s Xbox Zune video service did not place well in this analysis, the platform overall best depicts the growing importance of the hybridization between OTT and pay-TV services, making Xbox Live a platform to keep an eye on. Many of these elements were also true for the multiscreen analysis where operators like Cablevision scored lower in part due to device support and lack of differentiators.”
Practice director Sam Rosen added, “Once viewed as a key element to cutting the cord, pay-TV operators are expected to launch new OTT services to target lower price points as well as customers beyond their geographical footprint. Early hybrid offerings include early work from Synacor and Charter Communications that allows consumers to search for content from the pay-TV operator and key OTT providers from the same portal. Consumers simply want access to content, regardless of who is providing it, so innovative solutions like this will help the OTT market and bring additional exposure to the multiscreen market, which is still in its early stages.”
These findings are part of ABI Research’s OTT and Multi-screen Services Research Service.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com , or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670