Despite continued growth of online video viewing on connected CE devices and excitement from new platforms like Google’s Chromecast and new consoles from Microsoft and Sony, annual increases in mobile online viewing (tablets and smartphones) are higher than any other category. Worldwide mobile views already constitute over 20% of the total (in 2013) and this share will continue to grow – more than doubling during the five year forecast window.Pay TV services will continue to serve as the primary video entertainment solution for many consumers, but overall time spent watching online video is expected to pass 21 hours per month by 2019, up from 12.7 hours in 2013 (worldwide average among online video viewers).
Computers, however, will remain relevant as many expect these devices to continue serving as the primary viewing device during the workday hours – while tablets secure the most views in the evening. Connected CE tends to see more traffic in the early evening when families often share viewing time; this viewing replaces traditional linear or DVR TV viewing.
Practice director, Sam Rosen commented, “Along with time of day, video content also plays a critical role in the type of devices consumers use to watch online video. Short form video, for instance, is quickly becoming the domain of mobile devices. For connected CE it’s less about failing to compete with mobile, than it is a reflection of consumers’ lifestyles and how it dictates which devices are used and when.”
Senior analyst Michael Inouye added, “Mobile viewing also creates additional touch-points which can greatly increase the number of content plays per household – be it multiple household members each watching on mobile screens or multitasking while sitting in front of the TV. In addition, as pay TV services continue to extend the reach of multiscreen services we expect more content, like live sporting events, to play an increasing role on mobile devices.”
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Asia: +65 6950.5670