The smart home is battleground for a range of established players and new entrants each seeking to gain a major foothold in the emerging market. In a bid to leverage their global user bases, mobile device and OS vendors are increasingly integrating their offerings into smart home platforms and controllers.
In its latest smart home report, ABI Research studies the growing role of mobile devices in the home and how the global mobile user-base surpassing 7.5 billion connections offers some of the most valuable, global IT companies—like Amazon Apple, Google, and Samsung—ways to leverage the smart home to extend their core businesses and user bases into the home.
“There are a number of drivers pushing mobile integration into the smart home, but the value of end user data is prominent,” says Jonathan Collins, Research Director at ABI Research. “Any mobile player that can push to provide smart home management can leverage that data to extend their core services, as well as be the data gatekeeper for a range of partners across multiple industries.”
Key market players are already preparing for the benefits of mobile integration in the smart home. Apple’s HomeKit initiative provides the ability to better understand its customer base and sell additional devices and services into consumers’ homes. Google gains additional insight into its consumers’ behaviors that will support its core advertising revenue stream. Even Amazon, a much smaller mobile market player, already set its sights on smart home services to help understand and target its customer relationships.
Tighter integration between the mobile and smart home environments will ultimately provide the infrastructure for a wide range of applications and integrations, further personalizing consumer and citizen interaction with the world around them. The emerging, more advanced smart home solutions will have a long-term effect on the broader IoT and enterprise markets.
“Telcos, cable companies, utilities, security providers, and retailers are already working to expand their smart home footprints,” concludes Collins. “How they compete or align with the mobile industry over the next five years will determine which players reap the greatest benefit from widespread smart home adoption.”
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司，拥有得天独厚的优势，充当终端市场公司和技术解决方案提供商之间的桥梁，通过提供独家研究和专业性指导，推动成功的技术实施和提供经证明可吸引和留住客户的战略，无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Asia: +65 6950.5670