Mobile Operators to “Kick it up a Notch” with Policy 3.0 as the Policy Market Heads Toward US$3 Billion by 2018

17 Dec 2013

The leading Policy and Charging Control (PCC) vendors are “kicking it up a notch” to help operators increase financial performance, especially in relation to their mobile broadband operations. Subscribers and operators both need policy management that moves to the next level, which is both relationship oriented and prescriptive to deliver greater customer satisfaction and operator performance. This research addresses the 3GPP Policy and Charging Control application in “Policy 3.0 and Monetization Techniques: Reality vs. Hype”.

The Policy and Charging Control market will reach nearly US$3 billion in 2018 with growth coming as subscribers acclimate to innovative, granular, and personalized price plans. The advanced Policy 3.0 solutions will equip operators to rapidly develop new plans and packages while discovering the subscriber’s willingness to pay. The synergistic benefits of coordinating Policy, Charging and Customer Experience Management will deliver key competitive advantages.

“Everyone knows that a one-price-fits-all is not an optimum pricing solution,” comments Joe Hoffman, research director at ABI Research, “and we see the 3GPP PCC vendors innovating to address operator’s needs. Now we have the advent of Policy 3.0, and that leads to the Smart Network of Tomorrow.”

This research identifies the key monetization aspects and pricing plans for the various policy strategies. In addition, key policy features of policy vendors are profiled, ranging from the leading BSS/OSS/policy vendors, to formerly independent policy vendors, to emerging upstarts in the Policy and Charging Rules Function (PCRF) market.

These findings are part of ABI Research’s Next Generation Optimization, DPI & Policy Research Service.

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