Despite the decline in carrier LBS, ABI Research is forecasting strong growth for the LBS platform market.
ABI Research has recently published two reports in this area, “Carrier Location Services: OSS/BSS, IoE, Analytics, and Advertising“ and “LBS Platforms: New Post-consumer LBS Opportunities“. The first outlines how carriers should reassess the role location can play both internally for network optimization, customer analytics and CEM, and externally in terms of new opportunities around analytics, smallcell/indoor location and enterprise applications. The second report looks from the LBS platform/middleware perspective and how companies can meet carrier needs.
Senior Analyst Patrick Connolly said, “Location is such a fundamental part of mobile that carriers should be looking to integrate it into every facet of its offering. The move to LTE is about improving user perception. A major part of this will be developing personalized plans for customer, which is where location plays a huge part. Carriers are also one of the few organizations capable of competing with Google on aggregated, anonymized customer analytics. Initiatives like WEVE in the UK, illustrate how carriers are evolving and using location to create new opportunities”.
Practice Director, Dominique Bonte said, “As carriers embrace location, there is huge potential for LBS platforms. ABI Research is also seeing a growing demand for lawful intercept deployments, which in turn create an opportunity for carriers to consider enterprise LBS applications”.
These findings are within two ABI Research reports: Carrier Location Services: OSS/BSS, IoE, Analytics ; and Advertising and LBS Platforms: New Post-consumer LBS Opportunities; within the Location Based Services research service.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com , or call +1.516.624.2500 .
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670