Oyster Bay, New York - 25 Nov 2013
Despite the decline in carrier LBS, ABI Research is forecasting strong growth for the LBS platform market.
ABI Research has recently published two reports in this area, “Carrier Location Services: OSS/BSS, IoE, Analytics, and Advertising“ and “LBS Platforms: New Post-consumer LBS Opportunities“. The first outlines how carriers should reassess the role location can play both internally for network optimization, customer analytics and CEM, and externally in terms of new opportunities around analytics, smallcell/indoor location and enterprise applications. The second report looks from the LBS platform/middleware perspective and how companies can meet carrier needs.
Senior Analyst Patrick Connolly said, “Location is such a fundamental part of mobile that carriers should be looking to integrate it into every facet of its offering. The move to LTE is about improving user perception. A major part of this will be developing personalized plans for customer, which is where location plays a huge part. Carriers are also one of the few organizations capable of competing with Google on aggregated, anonymized customer analytics. Initiatives like WEVE in the UK, illustrate how carriers are evolving and using location to create new opportunities”.
Practice Director, Dominique Bonte said, “As carriers embrace location, there is huge potential for LBS platforms. ABI Research is also seeing a growing demand for lawful intercept deployments, which in turn create an opportunity for carriers to consider enterprise LBS applications”.
These findings are within two ABI Research reports: Carrier Location Services: OSS/BSS, IoE, Analytics ; and Advertising and LBS Platforms: New Post-consumer LBS Opportunities; within the Location Based Services research service.
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