According to ABI Research’s Mobile Internet Pricing Q1-2014 Market Data, more than 55% of the cheapest country tariff plans are 4G compared to just 22% a year ago. This has been driven by the aggressive deployment of LTE networks and a wider choice of consumer-centric LTE smartphones.
“However, we found that the average cost of mobile Internet tariff plans across the cheapest 20 markets increased by 8.24% between Q1-2013 and Q1-2014,” comments Marina Lu, research associate at ABI Research. “While 55% of the 20 cheapest country plans were 4G, 4G tariff plans were only marginally more expensive than 3G tariff plans. One year ago, the 4G data pricing was around 20% higher than 3G for the equivalent data-plan. Competition is forcing the mobile operators to pare down the prices of even their 4G tariffs.”
The current 4G service adopters are bigger spenders than their 3G and 2G counterparts, and mobile operators are keen to lure across these upgrading 4G subscribers, but carriers should not over-shoot in their tariff plan reductions. “For example, in the French Market, a price war was initiated by Free Mobile providing a low-cost 4G package as a competitive response to Bouygues Telecom. Bouygues Telecom had announced that 3G subscribers upgrading to 4G would continue to pay 3G prices,” states Jake Saunders, VP and practice director. “Mobile carriers should be getting an ARPU boost from 4G and should not be in a race to bargain basement prices. LTE Multi-device Shared Plans are one solution that does boost ARPU.”
In many markets, in-country voice dialling and text messaging have become heavily commoditized. Mobile operators, such as Vodafone, T-Mobile, and Telefnica, now offer unlimited text and voice for their mid and high tier data quota plans. This type of Multiple Tiered Data Tariff now represents 46.7% of all tariff plans. Multi-device Shared Plans are starting to gain traction in the market as they now represent 8.3% of tariff plans, growing 38% QoQ.
For more information, please visit ABI Research’s “Mobile Data Price Tracker.” This study is part of the firm’s Mobile Deployments, CAPEX, and Traffic Research Service.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670