iOS Smartphone Market Share Stagnant at 14%, While Windows Phone Climbs 165% Year-on-year to 4% of 3Q World Market

Oyster Bay, New York - 29 Oct 2013

ABI Research reports 438 million handsets and 244 million smartphones shipped during the 3rd quarter of 2013. Samsung retained its lead in handset shipments and grew its share of smartphone shipments to 35%, while Apple share remained flat at 14%.

Smartphone shipment penetration was 56% in Q3, setting a record high for the third consecutive quarter. Windows Phone achieved 165% growth year-on-year, with Nokia accounting for 95% of that shipment volume.

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Supported by strong Android shipment growth from Huawei, Lenovo, Xiaomi, and Samsung, Android reached a new high of 80.6% shipment share in Q3. “The race for the third ecosystem is clearly favoring Windows Phone with 4% market share, over BlackBerry’s 1.5%, but there remains little opportunity for new market entrants to make a significant impact on Android’s dominance,” comments senior analyst, Michael Morgan.

Despite a strong showing in late Q3 for Apple’s new iPhones, company revenue guidance for Q4 indicates a record 53 million iPhones will ship. “Even with a record Q4 for the iPhone, Apple is only expected to achieve 18.7% market share which is down from the 22.6% Apple achieved in Q4 2012, due to Android’s growing dominance and the importance of emerging markets,” adds senior practice director, Nick Spencer.

These findings are part of ABI Research’s Mobile Handset Markets Research Service.

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