Growth of LTE-Based In-car Wi-Fi Hot Spots to Boost Rear-seat Entertainment Options

25 Nov 2013

Although the majority of rear-seat entertainment usage is likely to be based on BYOD, ABI Research forecasts that the number of embedded OEM-supplied rear-seat entertainment displays shipped in cars will increase to reach 13.3 million units globally by 2020.

Rear-seat entertainment systems, typically incorporating DVD players, have been offered by OEMs and numerous aftermarket suppliers for many years. However, the higher bandwidth of LTE and its increasing coverage in North America, Europe and other parts of the world means that OEM Wi-Fi hot spot solutions will enable a host of new in-car applications such as video streaming, gaming and even video-conferencing, as well as enabling multiple devices to be connected simultaneously.

“Although we expect the majority of people to use their own smartphone or tablet devices in the back of the car rather than pay for an expensive embedded in-car solution, embedded solutions offer certain benefits such as better reception, particularly at high speeds, as they use the larger vehicle antenna” said Gareth Owen, principal analyst at ABI Research. “The displays are likely to be bigger as well. Flip-down 16.2-inch ultra-wide screens that can display wide-screen content natively or can be split to display two different sources side-by-side are already being introduced by some OEMs such as Honda in its Acura brand. Rear-seat passengers could connect their smartphones or tablets to enjoy, for example, a better gaming experience” said Owen.

In addition to selling hardware, OEMs are also looking at the potential of generating recurring revenues by selling services such as branded VoD services and could also team up with hardware and service providers to offer a bundled service with their vehicles.

“Rear-seat entertainment based on embedded screens will probably always be a niche market and confined to the luxury car brands although there could be a healthy market in customized mounts, either OEM branded or aftermarket, to improve the BYOD viewing experience” said Dominique Bonte, VP and practice director, ABI Research.

These findings are part of ABI Research’s Automotive Infotainment Research Service . New data added in this release include market data about rear-seat entertainment displays and forecasts of smartphone integration technologies such as MirrorLink and “iOS in the Car.” The database also includes detailed forecasts of Bluetooth penetration in cars and automotive app downloads and revenues.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit , or call +1.516.624.2500 .

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service