Oyster Bay, New York - 08 Oct 2013
When comparing the latest offerings, Google (Motorola Mobility) trumps Apple in engineering design and creativity reports ABI Research. Apple’s latest offerings, IPhone 5c and IPhone 5s, show only minor improvements over last year’s iPhone 5 while Motorola Mobility’s 3rd quarter offering, the Moto X, shows a number of creative engineering solutions.
The iPhone 5c simply sports a new housing material in a variety of colors. The 5s keeps the original housing but adds finger print ID, a sensor hub, and a dual-core 64b processor: all of which have all been seen before. Finger print ID was first introduced in handsets by Motorola a few years back on the ATRIX HD 4G; sensor hubs have been populating most of the new smartphones throughout all of 2013 (STm being one of the popular ones); and the 64b processor is just Apple’s way of providing more processing power. Other suppliers have elected to add cores (4 and even 8 cores are available) to accomplish the same result. Either more bits or more cores add significant performance but the trade-off is always current drain. The A7 processor drew 1100mA during fixed point operations and 520mA during floating point operations. The iPhone 5 drew 485mA and 320mA for the same test.
In comparison, the Moto X features innovations such as always-on voice commands, ergonomic form factor, and a much underrated display are a few of the attributes that set the Moto X a step above the rest. Jim Mielke, VP of engineering at ABI Research comments: “Features like always-on voice commands typically would draw too much current to be practical, but the Moto X accomplishes the task with 4.5mA allowing the phone to maintain over 200hrs of standby time. The display is a bigger surprise though—the Moto X display draws 68mA at low output levels and only 92mA at high output levels, making it a new standard for high output level current drain.” The iPhone 5s draws 80mA and 220mA (~2.5 times as much as the Moto X) while sporting 20% fewer pixels.
The combination of solid engineering, creative features, and timely introduction of those features was Apple’s trademark but it has faded in this category over the last two years. Q3 2013 marks the start of another potential company that has put together that rare combination of traits that bring user friendly, innovative, practical products to market.
These findings are part of ABI Research’s Teardown Services.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670