Oyster Bay, New York - 25 Mar 2015
According to ABI Research, the worldwide pay TV market grew at a steady rate of 4% in 2014 to reach 923.5 million subscribers. “Despite the growth in subscriber base, weak currency exchange rates resulted in a slower increase of pay TV market service revenue. Worldwide the pay TV market generated US$257 billion in 2014 and is expected to surpass 1.1 billion subscribers in 2020 with a CAGR 2.7%,” comments Jake Saunders, VP and Practice Director of Core Forecasting.
Cable and terrestrial TV markets had weaker growth rates in 2014 compared to satellite and IPTV platforms. However, high definition (HD) penetration is increasing across all pay TV platforms because of the increasing number of HD channels added by operators. In 2014, 44% of the worldwide pay TV subscriber base were HD subscribers, with the highest HD penetration in Western Europe and North America. HD penetration is expected to reach 60% of the total pay TV market in 2020.
Pay TV operators are now moving towards 4K or Ultra HD service. In November, U.S. satellite operator DirecTV launched its first 4K programming without any additional monthly charges to subscribers with its HD DVR, Genie and DirecTV 4K Ready television set, which is any of Samsung’s Smart 4K TV models. Online video streaming services such as Netflix and Amazon also started to offer 4K content in late 2014. When content availability and 4K TV set adoption increase, 4K services are likely to become a differentiator for pay TV service providers.
In 4Q 2014, U.S. cable operators lost roughly 100,000 subscribers while Comcast gained 7,000 subscribers. The country’s largest satellite TV provider, DirecTV gained 149,000 subscribers in 4Q 2014 which is the highest net addition since 2012. “As competition in the pay TV market increases, quality of content, innovations, and service pricing are among the important factors for pay TV operators to maintain customer base. ABI Research forecasts that the global pay TV market will generate US$313 billion service revenues by 2020,” adds Khin Sandi Lynn, industry analyst.
ABI Research’s Pay TV ARPU and Revenues market data is updated quarterly and profiles global pay TV subscription information. Detailed market trends and market forecast information for key regions and countries around the world are provided where available. The study is a part of the company’s Pay TV Market Research.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670