Global mobile data service revenue, made up of mobile internet and messaging revenue, will rise by 21.4% between 2012 and 2014 to represent 40.4% of the US$1 trillion mobile customers will be spending on their mobile phone services. Thanks to strong commitments to LTE network deployment in Latin America and Africa, not just the developed markets, growth rates in the regions will be substantially faster as the increase in usage outstrips mobile data pricing decline. This represents a significant opportunity for regional mobile content and application developers, which will stimulate a very nascent mobile apps and content market-place.
North America will be the first region to see mobile data service revenue eclipse voice revenue in 2016. “By offering unlimited voice calls and texts, while making data the only component in a bundled plan with positive marginal costs to consumers, wireless operators as AT&T and Verizon help to prop up voice and messaging, making positive revenue contributions in the short to medium-term. Rich Communication Services (RCS) and voice and messaging APIs are a key part of their strategy of making carrier-based calls and messaging relevant to their customers,” according to Ying Kang Tan, research associate at ABI Research.
“While global messaging service revenue is in gradual decline, mobile internet service revenue is very much the main driver of revenue growth (2012: US$ 244.2 billion, 21% year-on-year),” added Jake Saunders, VP and practice director, core forecasting. “As smartphones have become the entertainment hub in our lives, music, video and TV streaming’s contribution of mobile internet service revenue has jumped to 26% in 2012.”
The “Mobile Carriers and Revenue” Market Data provides a robust and intensive source of financial and operational benchmarks not just for the markets as a whole, but also for mobile cellular carriers. Benchmarks include service revenue and gross profit. These findings are part of ABI Research’s Mobile ARPU Database.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
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