Oyster Bay, New York - 18 Mar 2013
Total mobile data traffic had amounted to 13,412 petabytes by the end of 2012; an increase of 69% year-on-year. 3G data usage occupied 46% of the total with an increase of 130% year-on-year. 4G LTE traffic is accelerating, with a growth rate of 207% in 2013 compared to 99% for 3G traffic. “In developed markets, 4G is rapidly gaining traction. Verizon Wireless, for example, has reported that 50% of its data usage is on 4G LTE,” commented Marina Lu, research associate at ABI Research.
Underpinning mobile data usage are smartphone apps; their downloads, and the traffic usage they generate, has become a significant contributor to mobile data traffic. Smartphone app downloads were 36.2 billion for 2012, up 88% compared to 2011. Asia-Pacific has overtaken North America (25%), with 39% of total smartphone app downloads. IP/web browsing constitutes 51% of total mobile data traffic in 2012. However, by 2018, large mobile device screens and 4G data-speeds will stimulate mobile video streaming/downloads to account for 56% of total traffic.
Smartphone apps are a double-edged sword. While they promote the adoption of mobile data tariffs, Over-The-Top Instant Messaging and VoIP services are threatening the operators’ messaging and voice revenue models. However, operators are striving to benefit from the data usage and not just get burdened with data traffic. “The emergent growth in enterprise apps does have potential. Both ATT and Orange have invested in enterprise apps, setting up their own in-house service teams,” added Jake Saunders, VP for forecasting. “Orange is offering Health Trusts mobile-centric ID authentication that allows them to offer confidential and secure mobile medical services that can enhance aftercare support and increase efficiency.”
The “Mobile Data Traffic & Usage” Market Data provides an in-depth resource of traffic and end-user related metrics at a global, regional, and mobile carrier level. These findings are part of ABI Research’s Mobile Traffic Database.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670