G.hn to Make a Bid to Capture the Wired Networking Market, but Incumbents Still Have the Edge

​In the coming months G.hn will formally become a deployed member of the wired networking market, following the completion of a number of ongoing trials. The technology brings several valuable traits, including the capacity to support multiple wires, neighbor network mitigation, and higher data rates than technologies currently in the market. Despite these benefits, however, there are a number of hurdles standing in front of the technology.

Senior analyst Michael Inouye comments, “G.hn deployments will mark the end of a long road to market, a process true for all of the wired networking technologies. This time period, coupled with earlier entrances by competing technologies, however, has engendered significant advantages to the incumbent players – particularly in North America and Europe where MoCA and HomePlug, respectively, have established a significant market presence among service providers. Next generation MoCA 2.0 and HomePlug AV2 will also help mitigate G.hn’s purported speed advantage.”

In North America, MoCA has secured the cable and satellite markets while HomePlug is the leading technology among European Telco operators and has the strongest overall retail presence. HomePNA is supported by a number of Telco operators in North America and the HomePNA Alliance views Latin America as a high growth market – MoCA is also working to forge a stronger presence in the region. The Asia-Pacific market also holds high-growth opportunity but uncertainties such as governmental influence make the market relatively open.

TV & video practice director Sam Rosen added, “Asia-Pacific—and China in particular—is currently G.hn’s best market opportunity. More broadly speaking, new market opportunities will come from hybrid networking and assuming the consumer space develops as planned a retail market for discrete and embedded solutions. To get there, a sizable installed base and consumer education are both essential ingredients to increase consumer mindshare and perceived value of the respective technologies.”

These findings are part of ABI Research’s Home Networking Research Service.

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