Geotab Takes Overall Lead in ABI Research’s Commercial Telematics Competitive Assessment

Verizon, Trimble, and Zonar follow closely in overall rankings; TomTom tumbles to tenth place
05 Jun 2019

Ranked as the top Commercial Telematics vendor, Geotab scored highest in the overall categories of implementation and innovation and had the highest scores for four of the twelve ranking criteria stated ABI Research, a global tech market advisory firm. Geotab was closely followed by Verizon, Trimble, and Zonar in overall rankings. 

The Commercial Telematics competitive assessment ranked 12 major vendors in this industry – Arvento, G7, Geotab, Gurtam, Masternaut, MiX Telematics, Omnitracs, Teletrac Navman, TomTom Telematics, Trimble, Verizon, and Zonar - using ABI Research’s proven, unbiased innovation/implementation criteria framework. Each vendor was analyzed based on a combination of prognostics & analytics, monitoring, open platforms, features, tech development, UI/UX, market share, geo coverage, vertical segments, partnerships, financial strength, and solution options.

To qualify as a commercial telematics solutions vendor, the company needed to have approximately 400,000 active subscribers specifically within the commercial vehicle market.  These subscriptions will exceed 45 million globally this year for a systems revenue of over US$17 billion.  The fast-growing service-based fleet subscriptions are forecasted to grow by a nearly 19% CAGR from 2019-2024.

Geotab scored highest in implementation, followed by Verizon, Trimble, Gurtam, and Omnitracs.  “Verizon continued to take the market share lead with over 1.59 million active subscribers, followed by Geotab at 1.36 million, Trimble at 1.28 million, and Omnitracs at 1.1 million,” explained Susan Beardslee, Principal Analyst at ABI Research.  “Geographic expansion will prove critical to continued growth, which is why Gurtam led geographic coverage with solutions in over 130 countries, followed closely by MiX Telematics in over 120 countries.”

Geotab was also ranked first innovation, followed by Verizon, Trimble, and Zonar.  Both Trimble and Zonar had the top scores for differentiated preventative maintenance, prognostics & analytics, with the former offering both broad vertical coverage and customizable analytics and the latter standing out for its unique vertical capabilities with Daimler and Continental.  Verizon had top innovation scores for features and UI/UX and finished within the top three ratings for the remaining innovation criteria.

Conversely, TomTom Telematics tumbles from fourth in the 2018 Commercial Telematics competitive assessment to tenth place in the rankings this year. This tumble has been influenced by their overall commercial telematics growth being well under industry averages, and a troubling decline in critical monthly revenue per subscription.

These findings are from ABI Research’s Commercial Telematics competitive assessment report. This report is part of the company’s Intelligent Transportation & eFreight research service, which provides strategic guidance for transportation suppliers. Competitive Assessment reports offer a comprehensive analysis of implementation strategies and innovation, coupled with market share analysis, to offer unparalleled insight into a company’s performance and standing in comparison to its competitors.

About ABI Research

ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research’s global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors. 

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit


About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

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