Gemalto Maintains its Top Ranking in ABI Research’s Payment & Banking Card Technologies Competitive Assessment

29 May 2015

​Gemalto holds on to its number one position for the second consecutive year in ABI Research’s Payment & Banking Card Technologies competitive assessment. Oberthur Technologies and Morpho occupy the second and third spots, respectively. The payment and banking card technologies competitive assessment provides a rating of the leading smart card vendors active within the payment cards market. A total of seven companies were scrutinized against ten different criteria, all under the categories of implementation and innovation.

Oberthur Technologies topped the innovation criteria thanks to a strong mobile strategy extending out to the embedded hardware market and improved card authentication security thanks to dynamic CVV cards. Gemalto occupies second spot thanks to its ubiquitous TSM approach, with an ability to provide support and management across multiple form factors including hardware secure elements, HCE, and TEE. Morpho sits in third spot thanks to it being able to leverage its expertise in biometrics to bring additional authentication layers to mobile and e-commerce enrollment.

Gemalto scored the highest overall implementation mark thanks to a strong portfolio of products, global presence and leading market share position. Oberthur Technologies and G&D achieved the second and third highest implementation scores, with Oberthur Technologies having significant success in U.S. EMV migration and G&D through an approach to embrace localized specifications for access to specific regional markets.

Senior Analyst Phil Sealy comments: “The payment and banking card technologies competitive assessment does not only look at the current state of market play. In addition, the assessment provides a third party deep-dive view into the positioning and strategies each vendor has adopted in order to maintain a competitive edge and to take advantage of future opportunities. Vendors with a ubiquitous approach to technology support for mobile payment platforms combined with new card authentication platforms including OTP display, dynamic CVV or biometrics are well positioned to stand the test of time. Gemalto, Oberthur Technologies, and Morpho are all positioned to take advantage of a market demanding secure flexibility from a mobile standpoint and convenient methods of hardening authentication processes in card-not-present transactions.”

These findings are part of ABI Research’s Smart Card Technologies Market Research.

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