ABI Research predicts subscribers of enterprise mobile content management (MCM) solutions will grow at double-digit rates to over 110 million by 2018. Smartphone subscribers of MCM will grow at a modest 12% YoY whereas corporate-liable tablet subscribers will grow 21% over the next 5 years. North America and Western Europe are the largest subscribing markets; Asia Pacific will stay in the number three position throughout the forecast period but grow nearly twice as fast as the regional leaders.
“As the Bring-Your-Own-Device phenomenon becomes more widely accepted within enterprises, more corporate content is being placed in the cloud using consumer-grade storage solutions. As such, more corporate content is susceptible to leakage and theft, placing a higher need on mobile content security and protection,” said Jason McNicol, senior analyst for enterprise at ABI Research. “This threat is driving enterprises to add a mobile content management solution to the enterprise’s overall mobile strategy.”
For those enterprises seeking a mobile content solution, the difficulty lies in selecting a content vendor. There are currently three supplier segments offering solutions:
The first group is basic cloud storage and protection (i.e., box, Dropbox, Cubby). The second group is content specific solution providers (i.e., Content Raven, Watchdox) whose sole business model is focused on content security. The third and final group is Enterprise Mobility Management providers (i.e., AirWatch, Citrix, Good Technologies, SOTI) whom provide content management solutions to complement a broader mobility support services portfolio.
“MCM is yet another solution in an already complex enterprise mobility marketplace,” added McNicol. “The key challenge and opportunity is integration of MCM into enterprise infrastructure to address IT security needs while also ensuring a good user experience from the mobile device.”
These findings are part of ABI Research’s Enterprise Mobility Applications and Services Research Service, which includes Research Reports, Market Data, Insights, and Competitive Assessments.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
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